Gifechy Mummy Meals
A completed brand and website for Gifechy Mummy Meals, connecting clear menu pricing with a basket-to-WhatsApp ordering flow.
An easier route from hungry to ordered.
For a local food business, checkout should fit the way customers already buy. We designed a flow where people choose meals, build a basket and send the order to WhatsApp—without creating an account or entering card details on the website.
Prices and options sit beside the order buttons, while Gift’s personal story and CAC registration BN 9914066 give the business a recognisable, accountable face. Rootkers also helped with the CAC registration as part of that trust-building strategy.
Good food. Zero-friction ordering.
Gift’s business has a personal story: a food brand built by a student at the University of Uyo. We carried that identity into a practical website, with the person behind the meals visible alongside the offer.
The human problem
A hungry customer should not have to create an account, complete a shipping form and enter a debit card before starting an order. WhatsApp makes room for delivery questions and the bank-transfer arrangements customers already use.
The identity logic
The identity extends through print, packaging and the website. Rootkers helped with CAC registration, and registration number BN 9914066 supports business accountability. Gift’s personal story adds a human connection to that foundation.
The digital direction
Visitors see prices such as ₦4,000 or ₦5,000 beside meal options and Add to order buttons. They build a basket and send its summary to WhatsApp, where delivery logistics and payment arrangements can be discussed. Sending a basket starts a conversation; it does not mean payment is complete.
A clear path through the idea.
A simplified explanation of the design logic—not an original production wireframe.
- 01
See meals and prices
- 02
Build a basket
- 03
Send to WhatsApp
- 04
Confirm delivery and payment
Where the work begins.
A conventional checkout would add account, address and card-entry steps before a customer could discuss the order.
What the work brings together.
The completed website keeps menu selection clear and hands the basket to WhatsApp for a personal ordering conversation. Branding, packaging and registration support give the experience a consistent foundation.
What success should look like.
These are the signals worth tracking. Verified before-and-after performance figures are not available for this case study.
- Menu-to-basket progression
- Basket-to-WhatsApp handoffs
- Orders confirmed after the conversation
something you.
Tell us what’s not working—or what you want to bring to life.
Bring it here.